Archive for the ‘Marketing’ Category

    Outdoor Excursions in Costa Rica

    August 21st, 2010 - by Jeff Wagner

    My wife and I were in Costa Rica over the past two weeks for our honeymoon and we had the opportunity to go on a few outdoor excursions with two very highly recommended companies…Wave Expeditions and Sky Adventures. Needless to say these two companies were fantastic, very professional and they just flat out love their jobs.

    With so many different excursions to experience we decided to try the following:

    My favorite excursion that we tried was Zip Lining. I had always wanted to do it and finally I got the chance with Sky Adventures. These lines were about as extreme as you can get. They have 8 different runs that you go on that work their way down the mountains of Costa Rica. The longest and highest line was about 1000 ft. high and about 1/2 mile long, we also got up to speeds of about 55 mph. We had one of our guides take a video of the run with our camera after we had all gone across (see below). Our guide went across with a boy who was a little nervous about going alone. You can see the active Arenal Volcano in the video as well. At the end of the trek across you’ll notice my wife and I in the back of the group waving at the camera. You must try zip lining if you’re ever in Costa Rica, it’s absolutely amazing.



     

    The second excursion we tried was Canyoning (repelled) down 5 different waterfalls and 1 dry (rock) wall. All repels were at least 80ft high with the highest being around 125ft and of course it had to be the first one. We would’ve be lying if we said we weren’t nervous but after the first time down we really couldn’t wait for the next repel. Transportation, lunch and snacks were also included in the expedition. I highly recommend anyone to try this even if you have a slight fear of heights. Make sure to bring your cameras because they do have dry bags for them to go in. We made the assumption that ours would get wet and left it at home.

    The final excursion on our list was White Water Rafting. We actually did this and canyoning as a 2 part excursion package with Wave Expeditions. All I can say about this adventure is “fricken fantastic!” My wife and I had always wanted to try rafting and I am so glad we did it. We tried a class 3 river that’s on a scale of 5 with 5 being the hardest. The whole run lasted about 2 hours with a short break in the middle for lunch. It also had rained a lot the previous couple of days so our guide said the rapids were probably ranked at about 3.5-4 with the higher water levels. Not only was this a crazy fun ride it was also a great workout, you paddle constantly even in the middle of huge rapids. This is an absolute must try for anyone.

    We had an amazing time and Costa Rica is truly a fantastic place to visit. I’ve included some pictures from our adventures below to give you an idea of the excitement we had. Enjoy.

    JWI helps local Minnesota outdoors men with new website

    July 26th, 2010 - by Jeff Wagner

    Jeff Wagner Interactive was very fortunate to partner with Winter Ranch on a new website project called The Loon Room, which features beautiful art of our state bird the Minnesota Loon.

    The Loon Room is the creation of Simone Schara, who with her father, Ron, have developed several nature-related businesses including Ron’s unique outdoor information calendars (outdoorcalendars.com). If the name is familiar, you may have seen Simone on the Pheasants Forever Television on Outdoor Channel, which is hosted by her father. Ron also is regularly seen on Minnesota Bound, a popular outdoor show on KARE 11, an NBC affiliate in Minneapolis, Minn.

    Jeff Wagner Interactive created the logo branding and all of the Web Design work for this project and along with Simone, Ron and Winter Ranch we think the website turned out great.

    The Loon Room also features a great e-commerce engine that allows all the wonderful works-of-art to be sold right from the website. If you’re a Minnesota Loon fan then The Loon Room will have a loon product that’s sure to please.

    JWI would like to thank Simone, Ron and Winter Ranch for allowing us to be a part of this great project.

    Market your company with great looking apparel

    April 27th, 2010 - by Jeff Wagner

    So how are you marketing your company these days for all the world (or your target market area) to see? Recently, I had a bunch of Jeff Wagner Interactive hats made up for my softball team. I did this because we were having a very hard time finding a local business to sponsor our team.

    I started thinking why wouldn’t a company want to advertise themselves on our jerseys and/or hats? It’s such a cheap form of advertising and you’re getting your name out in the public 16-20 weeks throughout the summer. Also like most teams, we usually go out after our games and grab a beverage and dinner…just more time that you’re company is on display.

    So I decided to take matters into my own hands. I went to J & J Atheletics in Buffalo, MN for my apparel, they were great to work with and they completed my order in less than a week. I went with flexfit hats that have mesh backs to help keep cool in the summer months. I think that the hats turned out great, as you can see below.


    Jeff Wagner Interactive Hats

    The hats were very inexpensive to have made, I believe they came out to be about $14 a hat. I think the average Twins hat at Target Field is about $25-30. Not only did the JWI hats look great on the field they’ve already caught a few eyes. I’ve already received many comments about the hats, which have led to conversations about what my company does, which has led to handing out business cards. I have a good feeling that the hats will be paying for themselves and then some in the very near future.

    So, the next time a sports team asks you to sponsor their squad you might want to really think about the impact this cheap form of advertising might have on your company. If you do the numbers, one referral from the advertising will probably pay for your sponsorship and then some. :)

    I’ve included a few more action pictures of my squad wearing our new hats.

     

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