So how are you marketing your company these days for all the world (or your target market area) to see? Recently, I had a bunch of Jeff Wagner Interactive hats made up for my softball team. I did this because we were having a very hard time finding a local business to sponsor our team.
I started thinking why wouldn’t a company want to advertise themselves on our jerseys and/or hats? It’s such a cheap form of advertising and you’re getting your name out in the public 16-20 weeks throughout the summer. Also like most teams, we usually go out after our games and grab a beverage and dinner…just more time that you’re company is on display.
So I decided to take matters into my own hands. I went to J & J Atheletics in Buffalo, MN for my apparel, they were great to work with and they completed my order in less than a week. I went with flexfit hats that have mesh backs to help keep cool in the summer months. I think that the hats turned out great, as you can see below.
The hats were very inexpensive to have made, I believe they came out to be about $14 a hat. I think the average Twins hat at Target Field is about $25-30. Not only did the JWI hats look great on the field they’ve already caught a few eyes. I’ve already received many comments about the hats, which have led to conversations about what my company does, which has led to handing out business cards. I have a good feeling that the hats will be paying for themselves and then some in the very near future.
So, the next time a sports team asks you to sponsor their squad you might want to really think about the impact this cheap form of advertising might have on your company. If you do the numbers, one referral from the advertising will probably pay for your sponsorship and then some. 
I’ve included a few more action pictures of my squad wearing our new hats.
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Tags: branding, company branding, Print Design, sports apparel
Jeff, How can I get one to support a great local interactive company?
Hey Jim, we should meet up soon and talk some shop. Thanks for the nice comments.
Jeff, not sure if you caught the game last night but Morneau tweaked his back and will be unavailable for a while. How do I get in touch of the first baseman in the pictures above? He’s obviously a very gifted athlete and would bring instant offense to our ball club.
Well hey there Gardy, sorry to hear about Morneau. If you knew our first baseman you’d know that he’s not gonna help your squad at all. I’d be more than happy to take his place…I’ll even take the league minimum for my salary. Just let me know, thanks.
How many points will my average rise with a JWI hat? They look great.