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Market your company with great looking apparel

April 27th, 2010 - by Jeff Wagner

So how are you marketing your company these days for all the world (or your target market area) to see? Recently, I had a bunch of Jeff Wagner Interactive hats made up for my softball team. I did this because we were having a very hard time finding a local business to sponsor our team.

I started thinking why wouldn’t a company want to advertise themselves on our jerseys and/or hats? It’s such a cheap form of advertising and you’re getting your name out in the public 16-20 weeks throughout the summer. Also like most teams, we usually go out after our games and grab a beverage and dinner…just more time that you’re company is on display.

So I decided to take matters into my own hands. I went to J & J Atheletics in Buffalo, MN for my apparel, they were great to work with and they completed my order in less than a week. I went with flexfit hats that have mesh backs to help keep cool in the summer months. I think that the hats turned out great, as you can see below.

The hats were very inexpensive to have made, I believe they came out to be about $14 a hat. I think the average Twins hat at Target Field is about $25-30. Not only did the JWI hats look great on the field they’ve already caught a few eyes. I’ve already received many comments about the hats, which have led to conversations about what my company does, which has led to handing out business cards. I have a good feeling that the hats will be paying for themselves and then some in the very near future.

So, the next time a sports team asks you to sponsor their squad you might want to really think about the impact this cheap form of advertising might have on your company. If you do the numbers, one referral from the advertising will probably pay for your sponsorship and then some.