Driving innovation in design and user experience for leading brands, agencies, and SaaS products.
20 years of crafting digital experiences.
About me
I have dedicated my career to leading UX teams and designing impactful user experiences that drive business results. My expertise spans a broad range of industries, from Fortune 50 companies to innovative SaaS platforms, where I’ve led the creation of digital products that balance user needs with business goals. With a deep understanding of UX principles and a collaborative approach to leadership, I’ve successfully guided teams through the full design process, from research and ideation to prototyping and execution, ensuring that every touchpoint resonates with users and exceeds stakeholder expectations.
Throughout my career, I’ve consistently pushed the boundaries of UX design to deliver more than just functional solutions. My portfolio includes complex e-commerce platforms, native mobile apps, and integrated marketing campaigns, where I’ve introduced innovative user flows and interactive features that enhance engagement and drive conversion. I’m passionate about creating designs that not only solve problems but elevate the overall user experience, whether by simplifying processes or creating moments of delight. This balance of creativity, strategy, and user-centric design is at the core of my approach as a UX leader.
Leadership style
Demonstrates leadership through hands-on involvement and setting a high standard for design excellence.
Fosters a collaborative design process, valuing input from cross-functional teams and stakeholders.
Focuses on innovation and forward-thinking design strategies to meet future user needs.
Builds a culture of trust, empowering team members to take ownership and contribute their best work.
Leverages empathy and emotional intelligence to understand both user pain points and team dynamics.
Design expertise
Product Design & Strategy
SaaS Platform Design
Native Mobile App Design (iOS & Android)
Wireframing, Prototyping & Interaction Design
Design Systems & UI Patterns Development
Usability
UX Strategy & Planning
User Interviews & Research
Storyboarding & Journey Mapping
Product/User Flow Optimization
Persona Development & Definition
A/B Testing & Usability Analysis
Software
Figma & Sketch (UI/UX Design & Prototyping)
Adobe Creative Cloud (Design & Visual Assets)
SVGator (SVG Animation & Microinteractions)
UserTesting.com (User Research & Usability Testing)
A wise designer once told me …
“Not everyone is like you. It is your job to understand people.”