As Head of Design at GatherUp, I was responsible for leading the end-to-end design strategy, ensuring a seamless blend of aesthetic excellence and functional usability across all product offerings. My role was pivotal in defining the brand identity, product experience, and overall design vision, which ultimately contributed to the company’s eight figure acquisition in 2019.

Key Responsibilities & Achievements:

Product Design Leadership – Led the UX and UI design of GatherUp’s product platform, enhancing usability, engagement, and overall customer experience.

Design System Creation & Evolution – Developed and scaled a comprehensive design system, ensuring consistency, efficiency, and a strong foundation for future product growth.

Brand Development – Directed the full rebrand of GatherUp, establishing a distinct and competitive identity that positioned the company as a market leader.

Corporate Website – Designed and optimized the company website to enhance user experience, improve conversions, and support brand storytelling.

Marketing & Creative Assets – Created compelling marketing materials, campaign visuals, and digital assets that strengthened brand recognition and engagement.

Cross-Functional Collaboration Leadership – Worked closely with engineering, product management, and marketing teams to align design strategy with business goals and ensure seamless execution.

By integrating strategic design leadership with a user-centered approach, I helped redefine GatherUp’s brand and product experience, leading to a more feature-rich, intuitive platform that significantly differentiated the company in the industry and contributed to its successful acquisition.