At Leadferno, I led the end-to-end design strategy and execution across all touch points, ensuring a seamless, high-quality user experience that aligned with both user needs and business goals. My role encompassed a wide range of responsibilities, including:

Product Design Leadership – Driving UX and UI design across web, iOS, and Android platforms, ensuring intuitive, user-centered experiences.

Design System Creation & Evolution – Developed and continuously refined Leadferno’s design system, establishing a scalable foundation that drove all product designs, maintained consistency, and streamlined collaboration across teams.

Brand Development – Shaping and maintaining Leadferno’s visual identity to create a strong, cohesive brand presence.

Corporate Website – Overseeing the design and experience of the website to optimize engagement and conversion.

Marketing & Creative Assets – Leading the creation of marketing materials and campaigns that align with brand messaging and product positioning.

Design Governance – Establishing and maintaining best practices for UX/UI design to ensure efficiency, accessibility, and a unified product experience.

Cross-Functional Collaboration – Partnering with product, engineering, and marketing teams to integrate design seamlessly into the company’s broader strategic objectives.

This role required a balance of strategic vision, creative leadership, and hands-on execution, allowing me to drive impactful design solutions that enhanced user engagement, strengthened brand perception, and contributed to Leadferno’s overall growth and success.

I designed a web-to-text widget that allows any website (mobile and desktop) to create a convenient way to contact a business through the communication channel customers use the most, text.

Leads can be viewed, responded to, and managed seamlessly across both desktop and native mobile apps (iOS and Android). I designed these applications with a strong focus on efficiency, user productivity, and seamless CRM integrations, ensuring a streamlined workflow for users who require advanced lead management capabilities.

You can customize the contact channels on your web-to-text widget or what we call the “Leadbox.”

The Leadbox turns every page of a businesses website into a contact opportunity. I wanted to keep the contact form extremely clean and provide functionality to brand the tool to match their look and feel.

It’s important that the Leadferno products not only enhance the number of qualified leads but also provide data through visual and ingestible reporting showing which of your communication channels are most effective.

The Leadferno apps provide a seamless experience for managing, creating, and re-engaging with contacts, ensuring efficiency and ease of use for users.